If you are a digital marketer, at least once, you must have thought about video marketing. Most of the marketers will suggest you YouTube over Facebook, but that is based on preference. The idea behind this article is to give you a more in-depth review of the best video marketing platform and choose the one that suits your preference.
Speculation Based on Impressions
One of the primary reasons Facebook has started to gain popularity in the past few years is its lower price. The cost of 1000 impressions or CPM on Facebook is almost one-fourth of the amount you need to pay for YouTube. That means, if you are promoting a video on Facebook, you can get impressions based on your budget three times.
There are several circumstances where the user might have activated autoplay on their devices. If the video played for a duration of one to two seconds, it will be counted as an impression. This is exactly what explains the growth of Facebook Videos in the past few years. After all, they are offering a better CPM value than the rest of their competitors. Facebook is also able to maximum reach, as well as increasing the overall watched time. But it would be best if you considered that autoplay takes a significant amount from that statistical result.
Speculation Based on Quality Watch Time
In the battle for the best video marketing platform, watched time is an excellent metric for evaluation. After all, it all comes down to the conversion. And if your viewers are skipping your videos, while you are paying for the impressions, that’s no fair game indeed. This is where YouTube takes the lead, as their metric for a view depends on a minimum of 30 seconds of the video.
So, in order way, you can consider a quality Watched time up until you deliver the message and CTA. For short videos, you can count the entire view as watched time. Make sure to bear in mind; all these speculations are based on approximations. Even studies show that the chances of getting completed viewers are much higher on YouTube. On the contrary, you need to pay less for a quality watched time on YouTube too.
There is no particular winner in this context. The market preference is more inclined towards YouTube, as it initially started as a video platform, and it is still the same till date. But Facebook is surely catching them up, leveraging their vast user base. Finally, if your end goal is to reach out to as many people as possible, Facebook is currently the best option for you. On the contrary, if you are willing to pay for the quality, YouTube is still the best. So, we would suggest that, if you are eager to look for video marketing, it’s better to split your budget among the two platforms.
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